Luxury Atelier Maison Happiness (LAMH)

Crafting the Future of Luxury Hospitality Through Innovation and Immersion

Luxury Atelier Maison Happiness (LAMH) is a global leader redefining the luxury hospitality landscape through immersive experiences, transformative concepts, and innovative brand strategies. With offices in Thailand and the United States, LAMH collaborates with visionary developers, luxury brands, and institutional investors to generate high-impact value across premier destinations.

Founded and led by experiential hospitality pioneer Deepak Ohri, LAMH transforms bold ideas into iconic realities, aligning brand identity with evolving market expectations to drive sustainable growth and long-term competitive advantage.

OUR APPROACH

Luxury Atelier Maison Happiness (LAMH) is a strategic partner in transforming destinations into iconic brands. We go beyond experiences to build long-lasting value through brand creation, concept development, and business transformation.

Our expertise spans:

  • Creative Conceptualization: From naming and identity to ambiance and rituals

  • Culinary Strategy: Custom F&B programs, chef collaborations, and menu development

  • Guest Journey Mapping: Designing impactful emotional moments and brand touchpoints

  • Cultural Anchoring: Integrating local heritage, design, and modern luxury

  • Partnership Strategy: Aligning with global brands to elevate market positioning

  • Operational Alignment: Turning vision into reality alongside operators and developers

At LAMH, we create transformative brands that define the future of luxury hospitality.

METHODOLOGY

01|

IDENTIFY CHALLENGES

Designing and managing service processes to foster a unique personality and authenticity.
  • Lack of profitable growth
  • Generate additional business

02|

INITIAL LAMH'S ASSESSMENT 

Balancing the relationship between experience and price.
  • Identify unique experiences
  • Design experiences with a high-level exclusivity and customization

03|

IMPLEMENT LAMH'S CX TRANSFORMATION

Crafting a compelling brand story reflected in our interiors and architecture that resonates with consistent, high-quality service.
  • Bring experiences that evoke emotional responses and create lasting memories
  • Build brand perception
  • Establish a brand image that exudes prestige and exclusivity

04|

TRANSFORM BUSINESS PROCESS & OPERATING MODEL

Enhancing the local experience through distinctive food or service.
  • Optimize efficiency, enhance agility, and foster innovation
  • Build new capabilities and infrastructure
  • Focus on curation and innovation

05|

MONITOR AND ADJUST

Fostering experiences that are both immersive and memorable.
  • Enable effective CX measure
  • Assess profitability
  • Continuously curate and innovate to keep experiences fresh and desirable
DOWNLOAD OUR METHODOLOGY CHART