Luxury Atelier Maison Happiness (LAMH)
Crafting the Future of Luxury Hospitality Through Innovation and Immersion
Luxury Atelier Maison Happiness (LAMH) is a global leader redefining the luxury hospitality landscape through immersive experiences, transformative concepts, and disruptive brand strategies. With offices in Thailand and the United States, LAMH partners with visionary developers, luxury brands, and institutional investors to deliver high-impact value across premier destinations. Founded and led by experiential hospitality pioneer Deepak Ohri, LAMH turns bold ideas into iconic realities—aligning brand identity with evolving market demands to drive sustainable growth and long-term competitive advantage.
OUR APPROACH
LAMH combines creative direction, business acumen, and sensory storytelling to craft experiences that guests remember, share, and return to. Our process includes:
- Creative Conceptualization: From naming and identity to ambiance and rituals
- Culinary Strategy: Bespoke F&B programming, chef collaborations, and menu engineering
- Guest Journey Mapping: Designing each emotional and sensory point of interaction
- Cultural Anchoring: Integrating local heritage, art, and design into modern luxury
- Partnership Strategy: Aligning with iconic brands to elevate positioning
- Operational Alignment: Bridging vision and execution alongside hotel operators and developers
METHODOLOGY
01|
IDENTIFY CHALLENGES
Designing and managing service processes to foster a unique personality and authenticity.
- Lack of profitable growth
- Generate additional business
02|
INITIALÂ LAMH'S ASSESSMENTÂ
Balancing the relationship between experience and price.
- Identify unique experiences
- Design experiences with a high-level exclusivity and customization
03|
IMPLEMENT LAMH'S CX TRANSFORMATION
Crafting a compelling brand story reflected in our interiors and architecture that resonates with consistent, high-quality service.
- Bring experiences that evoke emotional responses and create lasting memories
- Build brand perception
- Establish a brand image that exudes prestige and exclusivity
04|
TRANSFORM BUSINESS PROCESS & OPERATING MODEL
Enhancing the local experience through distinctive food or service.
- Optimize efficiency, enhance agility, and foster innovation
- Build new capabilities and infrastructure
- Focus on curation and innovation
05|
MONITOR AND ADJUST
Fostering experiences that are both immersive and memorable.
- Enable effective CX measure
- Assess profitability
- Continuously curate and innovate to keep experiences fresh and desirable
